Conduct thorough keyword research to identify high-value keywords relevant to your business, ensuring your site ranks for the right search terms.
Optimise meta tags, headers, URLs, and content on each page to align with SEO best practices and improve search engine visibility.
Technical optimisations to improve site speed, mobile responsiveness, and fixing crawl errors to ensure search engines can properly index the website.
Develop and optimise content that targets specific keywords while engaging users and providing value, improving overall rankings.
Implement ethical link-building strategies to increase domain authority by earning quality backlinks from reputable websites.
Optimise for local search results by managing Google My Business listings, citations, and reviews for businesses targeting local customers.
Track key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversions, providing regular reports and insights.
Monitor and analyse competitors' SEO strategies, identifying areas where your site can gain an advantage in rankings.
Regularly audit the website's SEO health and continuously optimise for new trends, algorithm updates, and opportunities for improvement.